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Why can't people click on links in my Instagram posts?
Why can't people click on links in my Instagram posts?
Henry Earle A'Hern avatar
Written by Henry Earle A'Hern
Updated over a week ago

If you've ever tried to include a link in your Instagram post, you might have noticed that it doesn't become a clickable hyperlink. Instead, it just shows up as plain text.

This can be frustrating, especially if you're trying to direct your followers to a specific website or product page.

So, what gives?

Instagram's Link Policy

The reason behind this is Instagram's internal policy. While they don't provide an official explanation, it's likely that they want to keep users on their platform for as long as possible. By not allowing clickable links in posts, Instagram encourages users to stay within the app rather than navigating away to external websites.

The "Link in Bio" Workaround

Don't worry, though โ€“ there's still a way to guide your audience to your desired link. You can add the link to your Instagram profile bio and then include a caption like "Link in bio" in your posts. This directs your followers to check out your profile, where they can easily click on the link and visit your website.

We understand that the lack of clickable links in Instagram posts can be a challenge for businesses and marketers. However, by using the "link in bio" strategy and creating compelling calls-to-action in your post captions, you can still effectively direct your audience to your important links.

Additionally, Instagram offers features like Stories and Swipe Up links that provide more opportunities for sharing clickable links with your audience.

Making the Most of Your Instagram Presence

At Smarcomms, we're here to help you navigate the world of Instagram marketing and make the most of your presence on the platform. Our team of experts can guide you in creating engaging content, optimizing your profile, and using all the available features to drive traffic and conversions.

If you have any questions or need assistance with your Instagram strategy, don't hesitate to reach out to us via live chat. We're always happy to help!

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