We focus on real results that matter to your business. The main things we track:
How much each lead costs you
How many people click on your ads
How many leads turn into customers
How much money your ads make you
Here's a quick guide to the terms you'll see in your ad account and what they mean for your business:
Technical Term | What It Means in Simple Terms |
Return on Ad Spend (ROAS) | How much money your ads make you for every dollar spent |
Cost Per Lead (CPL) | How much each lead costs you |
Conversion Rate | How many leads turn into customers |
Click-Through Rate (CTR) | How many people click on your ads |
Ad Relevance Score | How well your ad matches what your audience wants |
How much should you pay for each lead?
Our clients consistently get leads at competitive prices. You can expect to pay $7 or more per lead. Your cost depends on your business type, what you offer, and who you want to reach.
Here's what different businesses typically pay:
Local shops, home services, beauty: $7-25
Lawyers, consultants, real estate: $15-80
Healthcare and schools: $15-40
Banks and insurance: $30-75
Tech companies: $35-90
Sometimes results can be even better. Our client Altogethr got 468 leads at just $1.90 each, which is much lower than normal.
Why do Facebook ad costs vary between industries?
Why Do Facebook Ad Costs Vary by Industry?
Your lead costs depend on several factors, including:
Competition – More advertisers mean higher costs.
Target Audience Size – Smaller, niche audiences tend to cost more.
Location – Ads in high-demand regions are pricier.
What results can you expect?
Here’s what our clients have achieved:
Berteau & Co: 198 teacher leads at just $1.57 per lead
Altogethr: 468 job seeker leads with a 3.75% click rate
These results outperform industry standards, proving the effectiveness of our system.
What's in your campaign reports?
Our simple reports show you:
How many leads you got
What you paid for each lead
How many people saw your ads
What's working best
We skip the complex jargon and focus on clear results you can understand.
Want to understand how we'd measure success for your specific business?
💯 DELIGHT GUARANTEE
We’re committed to your success. Try our services with zero-risk. If you’re not happy with our work for any reason, let us know within 14 days of your first published post.
We’ll make it right. If we don’t, we’ll issue a full refund, no questions asked.
🧡 Still have questions?
Our Live Support team is here for you 24 hours, Monday through Friday. Simply click the chat icon in the lower right corner of your screen to send us a message.