Instagram ads run through Facebook's ad system because Meta owns both platforms. To run our Instagram Growth service, we need access to your Facebook ad account – but we only use it for the specific Instagram services you've purchased.
Why am I being asked to connect my Facebook ad account?
You signed up for Instagram Growth, so why are we asking about Facebook? It's a common question, and it makes perfect sense to wonder about this. Here's the simple answer:
Instagram is owned by Meta (formerly Facebook)
All Instagram ads are run through Facebook’s advertising platform.
To grow your Instagram following with Ads, we need access to your Facebook's Ad Account.
What exactly do I need to connect?
Connecting your Facebook ad account is straightforward. During onboarding, you'll be prompted to link your account for both services.
For step-by-step instructions, check out our detailed guide: How to give Facebook (Meta) Ads Account access to Smarcomms
What's the difference between the 'Instagram Growth Ads' and 'Facebook Ads' Service?
Though both services use the same underlying platform, but they serve very different goals:
| Instagram Growth Service | Facebook Ads Service |
Primary Goal | Increase Instagram followers | Generate leads and conversions |
Content Focus | Visual engagement and follower acquisition | Lead capture and customer acquisition |
Starting Price | $99/month | $195/month |
Key Metrics | Follower growth, engagement rate | Leads generated, cost per lead |
Whether you're looking to grow your Instagram following or generate high-quality leads, our expert-managed ad campaigns ensure you get the best results. Choose the plan that fits your goals and let us handle the rest!
Ready to see how much faster your business could grow with optimized ads?
💯 DELIGHT GUARANTEE
We’re committed to your success. Try our services with zero-risk. If you’re not happy with our work for any reason, let us know within 14 days of your first published post.
We’ll make it right. If we don’t, we’ll issue a full refund, no questions asked.
🧡 Still have questions?
Our Live Support team is here for you 24 hours, Monday through Friday. Simply click the chat icon in the lower right corner of your screen to send us a message.

