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Why Do I Need to Connect My Facebook Ad Account for the Instagram Growth Ads Service?

Learn why connecting your Facebook ad account is needed for Instagram Growth services.

Instagram ads run through Facebook's ad system because Meta owns both platforms. To run our Instagram Growth service, we need access to your Facebook ad account – but we only use it for the specific Instagram services you've purchased.

Why am I being asked to connect my Facebook ad account?

You signed up for Instagram Growth, so why are we asking about Facebook? It's a common question, and it makes perfect sense to wonder about this. Here's the simple answer:

  • Instagram is owned by Meta (formerly Facebook)

  • All Instagram ads are run through Facebook’s advertising platform.

  • To grow your Instagram following with Ads, we need access to your Facebook's Ad Account.

What exactly do I need to connect?

Connecting your Facebook ad account is straightforward. During onboarding, you'll be prompted to link your account for both services.

For step-by-step instructions, check out our detailed guide: How to give Facebook (Meta) Ads Account access to Smarcomms

What's the difference between the 'Instagram Growth Ads' and 'Facebook Ads' Service?

Though both services use the same underlying platform, but they serve very different goals:

Instagram Growth Service

Facebook Ads Service

Primary Goal

Increase Instagram followers

Generate leads and conversions

Content Focus

Visual engagement and follower acquisition

Lead capture and customer acquisition

Starting Price

$99/month

$195/month

Key Metrics

Follower growth, engagement rate

Leads generated, cost per lead

Whether you're looking to grow your Instagram following or generate high-quality leads, our expert-managed ad campaigns ensure you get the best results. Choose the plan that fits your goals and let us handle the rest!

Ready to see how much faster your business could grow with optimized ads?

💯 DELIGHT GUARANTEE

We’re committed to your success. Try our services with zero-risk. If you’re not happy with our work for any reason, let us know within 14 days of your first published post.

We’ll make it right. If we don’t, we’ll issue a full refund, no questions asked.


🧡 Still have questions?

Our Live Support team is here for you 24 hours, Monday through Friday. Simply click the chat icon in the lower right corner of your screen to send us a message.

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